About Pop Labs

Founded in 2001 Pop Labs is one of the nation’s leading full service digital media agencies. Employing a unique holistic and hands-on approach to search engine marketing and social media, Pop Labs helps clients achieve better online marketing results by focusing on what web users really want. Serving thousands of small to mid-sized business owners, (in addition to the occasional multi-national conglomerate) allows Pop Labs to develop key processes and efficiencies that yield better results at lower cost…enhancing your ROI.

The Pop Labs Difference

It might surprise you to hear that we don’t call ourselves a “search engine marketing company”, even though that is a big part of what we do. The problem with most traditional search marketing strategies is they ignore the one variable that matters most…people. We take great pride in paying attention to people. In our industry, there are a lot of buzzwords like conversion, CTR, and analytics; all of which focus more on metrics rather than the behavior of people. Visitors aren’t just “click-throughs”, “conversions” or other variables in a marketing report. They are living, breathing people and none of those “metrics” really matter if you don’t think about people first. Our marketing efforts are driven by three core principles

Conversions and click-throughs don’t buy your products or services…people do!
Don’t expect visitors to do something that you wouldn’t do
If you can’t figure it out, they won’t either.

Who’s Behind Pop Labs…

Led by serial entrepreneur, Gene McCubbin, the Pop Labs team is a zany, close-knit group of experts in web design, usability, accessibility, search marketing, technology, sales, online behavior and communication. We are all driven by the same passion that drives the company – Meet the needs of people, and ultimately you will meet the needs of the client.

What Pop Labs Can Do for You

Learn more about our services and how they can help you with:

Brand development – Using your brand to turn visitors into leads and leads into sales
Lead generation – Turning more site visitors into business leads
Driving customers across channels – Enhancing your brand affinity and increasing value