Want in on a little secret? Creating an effective online presence is NOT rocket science. It's not easy either, but it's what we do. In spite of the ever evolving face of the web, we have a creative process that can be repeated time and time again with predictable, controlled results. Here are 6 stories of great online marketing campaigns created by Pop Labs. Our process from creative inception all the way through to monitoring and improving campaign performance resulted in campaigns that work and improve the bottom line.