Welcome iSante Members

The outlook for interactive marketing over the next few years is fantastic, especially for the hospitality industry which has seemed to be late adopters of new media sources.

According to a marketing forecast put out by Forrester Research in 2009, interactive marketing spend will near $55 billion by 2014. Search marketing still leads this spend due to its immediacy of ROI for most participants and for Google’s ever growing popularity as the resource to find anything that you’re looking for. Display advertising has even begun to rebound with recent improvements in the ability to have more interactive ads.

For companies with a more challenging target audience, email marketing continues to offer great returns , much better than the 1% expected with a direct mail campaign. The popularity in recent months with social media marketing shows no signs of slowing as more and more consumers join multiple social platforms and engage in sharing content through these sites. Launching itself off social media popularity is the evolution of mobile media and its role in consumers’ search to find it now and find it fast.

Will your establishment be viewed as a late adopter or as a study of how to generate business through online resources the right way?

Complete the form below to receive a white paper on interactive marketing research and information regarding your online Search Engine Marketing needs.