Gene McCubbin Contributes to AT&T Advertising Solutions Article
Making E-mail Marketing Effective
Release Date: March 23, 2010
AT&T Advertising Solutions' November/December 2009 Newsletter, “Making Email Effective” features insight from digital marketing industry expert, Gene McCubbin. AT&T Advertising Solutions is an online resource which offers various marketing vehicles to maximize the impact of an advertising campaign.
“E-mail is the number-one online activity performed on a daily basis; it is embedded in our culture,” asserts Gene McCubbin, President of Houston, Texas-based interactive Web marketing company Pop Labs, Inc.
“People communicate more effectively and habitually with e-mail now than with their regular telephone. Thus, if done properly, e-mail marketing is perceived as a transparent, safe and welcome means of reaching people. E-mail marketing is a $3 billion industry that continues to grow and deliver a potentially fantastic ROI; it can be heavily targeted, very inexpensive and campaigns can be customized specifically to your target market demographic.”
The full article can be viewed in its entirety here: Making Email Effective
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