Marketing Specialist
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As a member of the creative services team at Pop Labs, the Marketing Specialist is responsible for creating and maintaining the SEO and PPC campaign(s) that will drive client web site conversions. The duties of the Search Marketing Specialist include web site optimization, PPC ad copywriting, PPC ad management, and monthly metrics reporting. Search Marketing Specialists must have strong written, verbal and analytic skills, in addition to a comprehensive understanding of search engine marketing and optimization. The ideal candidate will be able to use their strong marketing acumen to build effective campaigns that lead to solid conversions.
A top candidate will be:
- An excellent written and verbal communicator
- Experienced at writing marketing or sales copy
- Experienced with basic HTML/XHTML
- Experienced with site structure, site navigation and content structure evaluations
Candidates will be engaged in the following work:
- Managing PPC campaigns for clients
- SEO and PPC keyword research
- Web site optimization
- Completing marketing design reviews
- Creating monthly marketing metric reports
To apply for this position, you must have:
- Portfolio demonstrating sales or creative writing experience
- 1+ years marketing or SEO/SEM experience
- A college degree or equivalent real world marketing experience
- Experience with Google and/or Yahoo PPC campaigns a plus
- Copywriting experience a plus
- CSS experience a plus
Benefits of working at Pop Labs
Pop Labs provides an open and energetic environment that provides people the freedom to express themselves with outstanding results. Our team members are people who thrive on excitement and the discovery of new and innovative ways of achieving objectives. Apply Now To Join The Team!
