Pop Labs Inc. Sees Surge in Hiring with Digital Media Budgets on the Rise
Houston, TX – May 27, 2011 As the recession begins to fade, B2B operators who cut back on advertising and marketing costs are now planning to increase their budgets this year. Recent data from Forrester’s Q4 North American and European B2B Marketing Organizations and Investments Online Survey showed 78% of companies have increased their marketing budgets in 2011 and almost one-third have increased these budgets by more than 10%.
A common theme amidst marketing budget adjustments for small and medium business is an effort to create the most effective interactive marketing campaigns that are synchronized with multiple marketing channels. According to the Interactive Advertising Bureau (IAB), internet ad revenue is up 23% in the first quarter, over the year-earlier period, indicating the dynamic growth within the interactive marketing field. This clearly demonstrates the convergence between online and offline marketing spend to achieve accountable ROI. Another channel moving beyond the experimental phase is social media, where marketers are beginning to include this as a feature, both in their marketing and advertising operations.
This news is driving new opportunities for interactive marketing agencies like Houston, TX based Pop Labs Inc., who has recently posted new employment opportunities for online marketing and advertising experts to help meet the demand.
"Our growth in new business and spike in current clients expanding their use of interactive media has been very refreshing compared to the previous year," said Pop Labs' Director of Client Services, Audra Jackson. "Fortunately, we had the foresight to start interviewing earlier in the year and made hiring decisions before the surge began."
As a result of the rise in digital media budgets and the need for their specialized interactive services, Pop Labs has recently brought on twelve new employees and 4 new interns, a program that has worked exceptionally well for vetting future talent. Pop Labs has significantly stepped up recruiting efforts to fill new positions that are forecasted to begin later this summer. With the speed of marketing accelerating and becoming more analytically driven, the demand for individuals with technological and project management skills is growing. The recruitment team at Pop Labs continues to move forward with the pace of the industry and has no plans of slowing down.
Individuals interested in more information about employment opportunities or to apply to Pop Labs, Inc., please visit the Pop Labs’ website.
About Pop Labs, Inc.
Created in 2004, Pop Labs, Inc. is an interactive marketing company located in the Greater Houston Area. Since its establishment, Pop Labs has become recognized as an industry leader across the nation. The company provides a variety of services including SEO, branding and PR, social media consulting and application, email marketing, PPC/display ad management and a myriad of other forms of online exposure.
For further information on Pop Labs visit:
- Web site: www.poplabs.com
- Twitter: @gopoplabs
- Facebook: www.facebook.com/poplabs
- Blog: Lab Notes Blog
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