Pop Labs Services

Traditional radio, TV and print advertising simply don't deliver the bang it once did. More and more, people are getting their news, entertainment and business needs from the Internet. Are your advertising dollars helping you find the people who really need your products and services?

When you hire Pop Labs to help you with online marketing, we are proud to say we aren’t working for you. Let's face it…you don’t use your website, people do. We understand that the people who visit your web site aren’t just “click-throughs”, “conversions” or other variables that would typically be tracked in a web marketing report. They could easily be your brother, your sister or your next door neighbor. They are people with varying wants and needs. So while our ultimate goal is to drive sales to you, we do it with the people who visit your site in mind.

Natural Search Engine Optimization

Nearly 82% of online shoppers know exactly what they want when they log onto the internet, and almost all of them use search engines to find it. Pop Labs helps improve your visibility in natural search engine results by optimizing your site with keywords potential customers will use.

Pay-Per-Click Advertising

Want to see immediate results from the search engines? Then you need to use pay-per-click (PPC) marketing. Paid listings have become one of the most effective ways to get fast results in online marketing. Our team of AdWords Certified Professionals uses the careful planning and execution necessary to manage ad budgets and attract qualified buyers at the lowest costs.

Web Marketing Analytics

Because we know user behavior drives the results on your website, we spend a lot of time analyzing what people do when they get to your site. Where did they come from? Which pages did they visit? How long did they stay there? What path did they take through your website? All of these factors are critical to maximizing your marketing efforts. With Pop Labs web marketing analytics, you can track user behavior and actions in your site, blog and e-mail marketing campaigns.

E-mail Marketing Services

A great e-mail campaign takes the same careful planning as a web site does. While it may seem tempting to just slap an e-mail together and send it, that’s probably not the best choice. Pop Labs can provide you with easy-to-use technology, great reporting, and flexible consulting services to launch, manage, and improve your e-mail marketing program.

Social Media Consulting

Social media describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other including text, images, audio, and video. Whether you consider it a trend or revolution, it is changing the way people and companies market themselves online. From assistance with a blog or podcast to social media optimization, Pop Labs can help you create a social media strategy that works for you.

Online Reputation Management

It happens to the best of companies. A customer (or, God forbid, an employee) feels as if they have been wronged. After the company’s best efforts to resolve the problem fail, the offended party begins their crusade. They post negative comments on blogs, forums and boards, or they lodge a complaint with one of the many “I’ve Been Wronged by That Evil Company” websites. What do you do? In the past you would turn to a seasoned, traditional PR firm. Today you need an online marketing agency. With a little help, you can fix these problems and build your brand in the process.

RSS Marketing

RSS allows internet publishers to deliver and distribute their content summaries and links. This content can then be read on special easy-to-use software, called news aggregators, or the content can be implemented on other web sites. This system helps internet publishers deliver links to their latest content to users all over the internet. Need to post new jobs, news, product and service updates or announcements? RSS marketing may be for you.