Search Engine Optimization

With approximately 85% of website visitors coming from searches on Google, Yahoo, and MSN, it's critical that your site be listed in the “natural” or “organic” results. Search engine optimization is the process of getting your site into these “natural” listings on search engines. It is a complex and dynamic process, and requires a well thought out, ethical strategy in order to achieve long-term success. Although there are no guarantees, there are a number of proven ways to improve your search results.

Pop Labs Search Engine Marketing

Most people don’t know this, but the number one goal of the search engines is to organize information and make it universally accessible and useful. We can’t put enough emphasis on the useful part. Google, Yahoo, and MSN go to great lengths to make sure the sites listed in their results are useful to their users. Our methods and technology work together to stay ahead of the industry and meet the requirements of the various search engines.

We review underlying code and a variety of on-page elements that can contribute to, or hurt, natural ranking. Our suggestions will always be “search engine friendly,” ethical, and focused on the people who are actually looking for what you offer.

Our techniques will:

Create faster, smaller pages that are designed to meet the modern requirements of the search engines.
Increase the likelihood of long-term placement in search engines.
Create pages that are accessible, usable, and work in all browsers.
Maximize the number of search engines and directories your site is listed in.
Maximize the number of your Web pages listed in search engines.
Increase the number of pages people view when on your site.
Maximize the number of links to your web site from industry related web pages (e.g. specialized directories).
Improve the ranking of your web page listings on the search engine results pages.
Allow search engines to more easily “crawl” your web site.

Pop Labs can perform a FREE web site evaluation that will tell you where your current site stands in the search engines and what can be done for it to grow naturally within search engine rankings.