Social media is not just a fad

Social computing is not a fad. Nor is it something that will pass you or your company by. Gradually, social computing will impact almost every role, at every kind of company, in all parts of the world. -Forrester Research

Social Media Consulting

Social Media is the universal term used to describe the tools that make digital collaboration and communication simple. These tools and social networks have given our everyday people the power to imagine, create, share, and collaborate on a scale never seen before. This may not sound impressive right now, but this change in behavior will change the way you brand, market, and share the message about your products and services. Are you ready?

Pop Lab’s team of social media strategists can help you gain some clarity on how to best use social media in your enterprise. Our Social Media Optimization (SMO) services integrate knowledge of web culture, social networking, online marketing and consumer generated media marketing to create a social media strategy that gets you participating in this powerful emerging phenomena.

Social Media Training

Find out how to effectively use Social Media tools like Twitter to communicate with your audience. You will find out how to get started today and how to integrate it into your company culture and marketing plans in the future. You will also learn how to identify the right online resources and books to stay on top of changing trends in social media.

Social Media Strategy Development

An effective social media campaign has the ability to attract and engage visitors in a way that organic search results and paid advertising cannot. An effective social media strategy is focused on attracting visitors to relevant two-way conversations about your products, services, industry, or brand and increasing the volume and richness of those conversations. Our social media strategy development consists of:

Social Media Tool Development

Pop Labs’ SMO process will help clients “develop their voice” and learn how to “listen to markets”. The next step is using the tools. With our assistance clients learn how to set-up blogs, podcasts, video blogs, wikis, and in some cases their very own social networks. We will assist you with navigating and monitoring the prominent social web sites such as Digg, Flickr, MySpace, LinkedIn and Facebook. Our social media tool development includes:

Social Media PR Services

Properly connecting you directly with your online audience helps you increase your visibility, improve credibility and generate demand and sales.

Search Engine Reputation Management

Sometimes inaccurate and even negative information can rank highly in search engine results; just below or worse above, company branded results making it highly visible to current/future employees, customers, vendors, investors, and the media. This information can come from articles, product reviews and other sites created by disgruntled customers or employees. Important company constituents could be exposed to negative comments about your brand that you have no control over.

Our experienced teams of search experts can help you dissect this issue by with resources that find and track negative comments and the behavior that leads people to search for them.

Community Outreach Management

The community outreach services are intended to help you identify content, activities, messages, communities, and influencers that will most effectively help you share your opinions, experiences, and perspectives with the right audience. We teach you how to create genuine personal relationships with the influencers and evangelists that have the greatest voice within their online social networks.