Success Story: Bee Cave Drilling
Background
Bee Cave Drilling specializes in water well drilling, equipment, and servicing throughout the Austin, TX area. Although water well drilling is not a particularly competitive field, Pop Labs had to be ensure the website would remain true to established industry standards while creating a unique face for the company.
Campaign Development
Bee Cave's goal was to create a serene user experience while Pop Labs was focused on building a website that thoroughly explained the client's services and offered calls-to-action (CTAs) to entice users. Our design team diligently worked to create a site that merged those two goals and exceeded the client's expectations. We utilized soothing blues, browns, and greens and texturized the site with rustic elements like a wood grain background to reflect the beauty of the Texas Hill Country.
On the home page, we showcase a call-to-action that links to a video about the company and its services. The website also emphasizes a free quote CTA, warranty information, and the client's emergency phone number.
"The website designers did a wonderful job of researching my company. They found a wonderful way to showcase our company on the web and I am proud to send my customers to my site," -Jim Blair, Bee Cave Drilling
Performance Results
The navigation of Bee Cave’s new site including well-placed calls-to-action (CTAs), compliments the search engine optimization (SEO) and pay-per-click (PPC) strategies that help drive traffic to the site directly from major search engines.
Bee Cave's new site not only looked professional, but it delivered immediate results via the contact and quote forms. Bee Cave currently enjoys top placement for many search terms for water well drilling services in the Austin, TX area.
"People are finding my site. I routinely type in Google searches and my site is always on top of the list. We have been getting so many comments from customers that I am amazed. About 10% of our business came from our site before and now it is over 60%. Even customers that didn’t come directly from the site are finding it a useful tool even after the sale." -Jim Blair, Bee Cave Drilling
Bee Cave's online success can be directly attributed to our outstanding search engine marketing team and our highly skilled design and production divisions.
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