Success Story: Breco International

Background:

BRECO International, Inc. specializes in providing industrial engine repair service, parts, and support for the maintenance of 900+HP diesel engines. BRECO stocks more parts for Alco, Fairbanks-Morse, and EMD diesel engines than any other supplier and is the #1 trusted manufacturer by these brands themselves!

BRECO inventories both new and remanufactured industrial diesel engine parts and staffs factory-certified service engineers who average more than 25 years of experience each. They are on-call 24/7 to respond quickly when a customer needs diesel engine needs repairs, anywhere on the planet.

Campaign Development:

BRECO's previous web site was built based on very little information. Although the client had a good number of pages on the site, there was not enough content to inform visitors of the whole of BRECO's services and what made the company unique. Our first goal was to connect the client with an experienced content writer who could accurately communicate the benefits of their 24/7 worldwide service and the outstanding reputation for building rare, quality parts for Alco, Fairbanks-Morse, and EMD engines.

Additionally, BRECO's site did not funnel visitors to contact the company with questions or requests. By creating appropriate calls-to-action on relevant pages, we helped ensure that the qualified traffic coming to the site knew how to get in touch with BRECO.

Our next mission was to distinguish the two main services: parts manufacturing and certified on-call service men who travel to any location in their world to repair engines. By providing two separate pages and forms for each service, visitors are quickly able to find exactly what they need and get a response within minutes from BRECO.

The biggest challenge Pop Labs faced with BRECO was weeding out requests for diesel engine repairs on personal vehicles and small water-crafts that BRECO did not service. By optimizing the site with specific keyphrases such as "industrial diesel engine repair" and "marine engine repair," the site soon stopped receiving such inquiries and instead began seeing leads come in for parts and repair of 900+HP diesel engines for marine and locomotive vessels.

Performance Results:

Although we've noticed a drop in traffic and leads, the leads that are coming in are much more highly qualified and are converting into paying customers for BRECO. In addition, the optimization of the newly-written content has brought us an increase in organic traffic, making our search engine presence stronger and more viable. Altogether, a more organized site, unique content, and compelling calls-to-action have given BRECO the web presence deserving of its company history.