Success Story: Nationwide Collision Centers

Background

In the Spring of 2008, Nationwide Collision was a brand new company looking to make a name for itself in the auto repair industry in South Houston. The challenge: Nationwide was entering a market saturated with big chains, auto dealerships, and mom-and-pop shops all clamoring for a chance to be heard. To be successful, Pop Labs' expertise would have to be matched by the client's enthusiasm to embrace a dynamic marketing campaign.

Campaign Development

Any business choosing to make the jump to internet marketing can run into a series of roadblocks. As Pop Labs is adept at knocking down those roadblocks, Nationwide started out in good hands. We designed a site that highlighted all of their selling points: computerized paint matching system, free loaner car, and free pick-up and delivery, to name a few. We also created a short form on the home page with a convenient document upload feature, which allows customers to include photos of their damaged vehicles with their requests for free estimates.

Performance Results

The results have been impressive. Nationwide has enjoyed a substantial return on their investment every month since signing on with Pop Labs. The first quarter of 2009 provided Nationwide with triple its investment with Pop Labs, and in the month of January 2009 alone, they enjoyed eight times more than the amount they invested.

By adding videos to the site and by exploring other marketing and social media avenues, Pop Labs aims to boost the performance of the site even further and help secure Nationwide's foothold in their region.

Did You Know?

For the first quarter of 2009, Nationwide's monthly returns on investment tripled on average for their overall internet sales. In January 2009, they received back more than 8 times the amount they invested.