Web Design & Development Services
Let's face it: the standards of web design are climbing and internet users are catching on. If your web site does not meet your industry's standards in graphical representation, visitors who come to your website won't give you a chance. So while you can't judge a book by its cover, internet users every day prove you can judge a business by its website.
Understanding this sort of behavior gives the Pop Labs Creative Team the ability to take your website back to the drawing board and custom design a website tailored to "wow" the senses and eventually lead to conversions.
Research, Wireframing, & Collaboration
The more time our team spends with you upfront, the better we get to know you and your company. In order to build a good foundation, our graphic design team takes special care in acquainting themselves with each client, auditing their current websites and analyzing the websites of their current competitors.
We aim to:
- Discover your marketing goals
- Identify your target audience
- Pinpoint your unique selling points
All of these along with strategically placed calls-to-action will help us make a great web site for you.
Our wizards of web design utilize a plethora of tools at their disposal to give you a web site that appeals visually to your users. Taking into consideration established color schemes, imagery, and layout for your industry, they develop unique and user-friendly web sites that maintain your branding and help establish your web presence.
Web Accessibility and Usability
Successful web sites are more than just a pretty face, though. They are easy to communicate with and easy to understand. Our Pop Labs design team works hand in hand with our marketing gurus to ensure a clean, user-friendly design that speaks directly to your target audience. These are not template web sites; they are custom-built designs created with extensive industry research and planning ... and pure creative talent, of course.
Along those same lines, keeping your web site accessible to all types of users, regardless of ability, means your site will be seen by a much larger audience. Proper coding and design allow people with visual, auditory, cognitive, and physical disabilities to access your site just as any other person would. For years, Pop Labs has been designing fully accessible, award-winning web sites for clients and non-profits throughout the U.S. according to W3C standards.
Pop Labs has a commitment to making the internet accessible for all users, which is why we have been active members within AIR (Accessibility Internet Rally) Houston and Knowbility, an organization dedicated to supporting the independence of children and adults with disabilities through accessible information technology. Learn More about our involvement with Knowbility and AIR.